About me
My name is Zorica, and the meaning of my name, “dawn,” symbolizes the beginning of a new day, new goals, and limitless possibilities. Just as each dawn brings light and freshness, through my work, I strive to bring innovation and new perspectives to my clients’ business challenges.
With over 25 years of experience in sales, organization, and working with people, I have built a career driven by a passion for learning and growth. As a graduate engineer in management and a master’s in economics, I have developed a deep understanding of business processes, but I have also realized the importance of maintaining authenticity and a human touch in every aspect of work.
As a regional director in a retail chain, I had the privilege of leading a team of over 130 people, where I achieved the best results in the region for four consecutive years. This experience taught me that success and leadership are based on trust, motivation, and a clearly defined vision.
I particularly enjoy creating brand strategies and visually striking campaigns that not only increase sales but also tell a story that remains etched in the minds of customers. I believe in the power of social media presence, such as LinkedIn, Facebook, and Instagram, where I help clients build their digital identity and position themselves as leaders in their industries.
My specialty is crafting LinkedIn strategies that transform profiles into powerful tools for networking and growth. Through in-depth knowledge of the LinkedIn algorithm, I ensure that my clients are recognized as authorities in their fields.
In addition to my professional engagements, graphic design, photography, and video editing are my passions that further enrich my marketing projects. By combining creativity and strategic thinking, I create content that leaves a lasting impression.
I completed the NLP Master program and assertive communication training, which allows me to help clients develop their personal and communication skills. I believe that personal development and professional success are inextricably linked, which is why I am dedicated to developing authentic strategies that reflect the true essence of my clients.
As a co-owner of the Balkan Business Group, I passionately work on educating and mentoring businesspeople, helping them position themselves in the market and achieve their business dreams. I believe that every dawn brings a new opportunity for growth and success—and I look forward to being a part of your journey.
My skills
My services
Personal business LinkedIn consultant
With my help, your LinkedIn profile will be enhanced, your visibility will increase, and your business will benefit from it.
In-House Training on LinkedIn
Our trainings are tailored for small and large businesses and focus on the specific needs of your company.
Marketing education for small and medium-sized businesses (Facebook, Instagram, and TikTok)
My consultation is aimed at small and medium-sized companies that want to increase sales, brand products and set clearly defined goals in the field of marketing.
Education and consulting on finding a job on LinkedIn
As an HR recruiter and headhunter with experience working for companies across Europe, my mission is to help clients find better jobs through LinkedIn
How do I write a CV and get invited to an interview?
It is not enough to say that you are different, you need to know how to present it. Improve your CV and thus increase the chance of getting the desired job.
How do you properly introduce yourself in a job interview?
Got an invitation for a job interview but don't know how to prepare? Don't worry, I'm here to help you.
Testimonials
Ana Bošković Owner Oklagija.rs
I would like to thank you for the excellent consultation you gave me regarding the social media marketing strategy. Your knowledge and experience in the field of marketing were irreplaceable in our work together. With your help, we managed to create a customized marketing strategy for my company oklagija.rs, which was unique and tailored to my target audience. Your tips and guidance have helped me a lot to grow my brand and improve my social media presence. It was wonderful to work with someone who has such a passionate and dedicated approach to work as you do. I would highly recommend your services to anyone looking for a consultation regarding a social media marketing strategy. Once again, thank you very much for the great cooperation!
Duška Ignjatović High-Performance Business, Team & Personal Coach and Mentor
Zorica worked on my profile and business page on LinkedIn and it's amazing how quickly my reach increased, the page even though it's new appears in over 150 searches a week, I started getting connection requests. She also did photography for business use and an online promotion strategy for my programs. To all business users who want to network, improve visibility, increase sales and improve their online image, regardless of the industry you are in, I recommend cooperation with Zorica, because by hiring a professional you will progress incomparably faster, and save yourself both time and money, trying to test yourself. LinkedIn is a network with huge potential, and Zorica knows how to guide you on how to use it for yourself and your business.
Saša Vranješ Owner NS-Steel 1989 Novi Sad
Zorica is my longtime collaborator in the field of marketing. She is very professional, conscientious and always up to date with the changes that help us move forward in the field of marketing, which leads to a great collaboration. We did a big campaign for the machines produced by my company, and the campaign achieved great success not only in Serbia, but also in all the countries of the Balkans, as well as in some European countries. Zorica knows strategy very well and it is clear that she has a lot of experience in sales and working with people, because through the marketing we did we received a complete service with examples of what is good for us, what can happen and how to react in situations we did not know. I certainly recommend cooperation with Zorica to everyone who wants to be noticed. Her consultation is what you need.
Ljiljana Dragojlović HR Professional, ECA Business and Management Coach, Psychologist
Zorica is an incredibly hardworking and versatile person. I wholeheartedly recommend her to assist you with LinkedIn because she has a wealth of knowledge and experience that she is capable of sharing with you. She is an excellent recruiter and networker, dedicated to her work, and a true professional. The photos she takes capture your authenticity, tell a unique story, and enhance your online presence. Zorica definitely brings added value to her clients.
Dragana Gak Business English Language Specialist
It's fantastic when you have the opportunity to work with someone who knows their job in detail, like Zorica, and when, during collaboration, you know you're in the hands of a professional who will patiently listen to you and guide you to the best solution. Her willingness to share her knowledge and experience exceeds all expectations. Working with her, I received many answers and resolved dilemmas that were holding me back and consuming too much of my time. With her cheerful smile and in a pleasant atmosphere, even serious marketing topics become more approachable. I look forward to continuing our collaboration.
Miloš Jeličić Co-Founder & CEO, PPL doo
The best recommendation is our excellent collaboration.
My scribble
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